What Screens Want

Reading: 2

1. In the article "What Screens Want," the author delves into the idea of what screens really want and establishes that their fundamental inclination is toward "change." They highlight the adaptability of software as a medium and stress the significance of comprehending screen affordances, specifically their capacity for change or 'flux,' in effective design. The three identified levels of flux—low, medium, and high—shed light on the varying extents to which screens can undergo change. Designers are increasingly acknowledging this factor, particularly with the surge in responsive design, underlining the need to consider not only the visual aspects but also how elements behave in response to user interaction. The evolving landscape of design reflects a growing awareness among designers about the dynamic nature of screens and the necessity to navigate and manage change for optimal user experience.

2. Within the ideological debate of flat versus skeuomorphic design for screens, the author posits that the inherent neutrality of screens renders the debate somewhat irrelevant. Personally, I lean towards the skeuomorphic camp, where visual elements mimic real-world objects. Despite the screen's neutrality, skeuomorphic designs offer an intuitive user experience, aiding users in quickly grasping functionality. While not universally applicable across all websites, skeuomorphic designs contribute to creating stylish and creative design elements, establishing a distinctive identity for websites or apps. This approach fosters a stronger user association with the design style when executed effectively, showcasing the significance of aesthetics in enhancing user engagement and interaction.

3. The zoopraxiscope, pioneered by Eadweard Muybridge in 1872, marks a pivotal moment in capturing movement through photography. By reanimating still photographs of a running horse, Muybridge laid the groundwork for screens. The zoopraxiscope, which involved projecting images on a screen, can be considered a precursor to modern screens. Web and interaction design draw inspiration not only from graphic design but also from filmmaking. Both mediums share a commonality of working on screens, managing time, movement, and embracing change. Another influential medium is print, specifically newspapers, whose design principles align closely with web design. The concept of "above the fold," originating in newspapers, mirrors the critical importance of the homepage/landing page in web design. Both spaces aim to captivate the audience immediately, emphasizing the necessity to grab attention and convey key information swiftly. The interconnectedness of these influences highlights the multidimensional nature of web and interaction design, drawing from diverse historical and technological roots.